My name is
Isioma odita.
But I go by "Isi" for short :)
A LITTLE BIT ABOUT ME
I am an MBA student at Columbia Business School, specializing in Marketing, Media, and Entertainment. Before pursuing my Masters program, I developed extensive marketing expertise across digital platforms, social media, paid acquisition, email campaigns, and other key channels.
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The highlight of my career has been getting nominated for an ADCOLOR Rising Star Award and being featured in Adweek. ADCOLOR is the premier organization that celebrates and advocates for diversity in the marketing and creative industries.
CAREER JOURNEY
JUNE 2023 - MAY 2024
SALESFORCE
Associate Manager, Sponsorship Marketing Sales
I managed the relationship with 100+ Salesforce partners and created sponsorship proposals to ensure smooth on-site logistics at regional and global conferences. My biggest accomplishment in the role was generating 50+ net new partners for the company's largest conference, which garnered 40,000+ attendees.
JUNE 2022 - JANUARY 2023
Senior Account Manager, Digital Advertising
I consulted with 100+ clients, with $3M total quarterly revenue, to enable them set up and optimize their digital marketing campaigns. My biggest accomplishment in this role was partnering with the Product Marketing team to implement a go-to-market strategy for a new ads Conversion API, resulting in an advertiser garnering 3.2M impressions.
JANUARY 2021 - JUNE 2022
Account Manager, Digital Advertising
I managed the relationship between Twitter SMB and Big 6 agency - IPG - in order to ensure digital marketing campaign success. My biggest accomplishment in this role was project managing an email marketing campaign, which resulted in an increase to unique open rate by +6.0pp.
DECEMBER 2019 - DECEMBER 2020
GEICO
Digital Marketing Coordinator, Lead Generation
I managed 6 external partners, 50+ publishers, and $5M monthly digital marketing budget. My biggest accomplishment in this role was serving as the lead for the renters insurance marketing program, and successfully reducing CPNB by 26% YoY, the lowest it had been since the program's launch.
JANUARY 2019 - NOVEMBER 2019
THE WALT DISNEY COMPANY
Programs Coordinator, Talent Acquisition Marketing
I collaborated with cross-functional teams to successfully organize Disney's activations at events like Grace Hopper Celebration of Women in Computing and Girls Who Code. My biggest accomplishment in this role was curating a social media video to promote the company's presence at a conference, which resulted in 5,500+ organic impressions.
PREVIOUS CLIENTS
